Delve into an in-depth comparison of Selzy and ConvertKit. Discover which email marketing platform best suits your needs by exploring their features, ease of use, pricing, and more. Enhance your email marketing strategy to boost sales and audience engagement with the right tool.
Selzy vs. ConvertKit
Now it is time to consider Selzy vs. ConvertKit in case you are trying to increase sales, and audience involvement, and find the best email marketing platform. Nowadays, it is one of the most working ways of reaching clients. It is possible to say that choosing the right service provider can be a crucial point in email marketing.
Below is a review in which I go into great detail on what each of Selzy and ConvertKit offers. You should, by the end, be clear about what platform best suits your needs.
Let’s get started!
Table of Contents
- What is Selzy
- What is ConvertKit?
- Selzy vs ConvertKit: Sign-Up Process
- Selzy vs ConvertKit: Ease of Use
- Selzy vs ConvertKit: Email Templates and Editor
- Selzy vs ConvertKit: Segmentation
- Selzy vs ConvertKit: Automation
- Selzy vs ConvertKit: Landing Pages
- Selzy vs ConvertKit: Reporting and Analytics
- Selzy vs ConvertKit: Integrations
- Selzy vs ConvertKit: Customer Support
- Selzy vs ConvertKit: Pricing
- Selzy vs ConvertKit: Which One is Better?
What is Selzy
Selzy is an all-in-one email marketing platform to help companies of any size create, deliver, and analyze truly effective email campaigns. With such ease of use both in the interface and functionality, in Selzy, one can succeed in conducting e-mail campaigns for the first time in 15 minutes and increase sales and customer engagement.
Rich in features, Selzy still keeps an intuitive design that will be easy for even beginners. It offers everything that starts with an AI writing assistant and finishes with advanced automation to let you be successful in your email marketing endeavors.
What is ConvertKit?
ConvertKit speaks of conversions, but building deep relationships with the audience. It helps find customers, turns them into die-hard fans, and makes a living being a content creator. Primarily designed for creatives and influencers, ConvertKit gives the user all the power to engage their following in bigger and better ways.
ConvertKit gives itself a means for side hustles to become full-fledged careers by allowing them to create landing pages, create subscription forms, and automate e-mail marketing.
Selzy vs ConvertKit: Sign-Up Process
Before checking some of the features, let’s take a look at what you should expect when signing up for these platforms.
Selzy
Getting signed up at Selzy was pretty hassle-free. You could start with their free plan if that’s your item of choice, and there was no credit card needed. Just provide your e-mail address, create a password, and you are in. Next, you will be taken through entering some information about your business. This is pretty quick and painless.
Selzy also allows the transfer of your already existing email list through CSV or Excel files, making it quite smooth in case you are migrating from another platform.
ConvertKit
Signing up with ConvertKit is equally easy: you can opt for a 14-day free trial or go with their free plan for up to 1,000 subscribers. You will need to enter your e-mail address and a bit of information about your business. If your list exceeds 7,500 subscribers, you may want to ask for a demo, as even the website recommends.
ConvertKit allows you to manually import your email list for free using CSV, Excel, and text. They also offer an assisted migration option if you have more than 5,000 subscribers on any of their paid plans.
Sign-Up Process– Winner: It’s a Tie!
Both Selzy and ConvertKit boast easy sign-up procedures, offering free plans to get you started. If you enjoy a free plan or a free trial, then that might be your personal preference, but all in all, there are no major obstacles with either platform.
Selzy vs ConvertKit: Ease of Use
An intuitive interface makes all the difference when you are managing your email campaigns. Let’s check these two platforms regarding usability.
Selzy
Selzy has a really user-friendly interface: neat and impressive. With it, even a complete greenhorn would feel comfortable finding his or her way around the dashboard, comfortably commanding the navigation between creating campaigns, managing subscribers, and analytics.
It is so intuitive that the drag-and-drop from the email builder truly makes designing emails, even a professional one, very easy without any prior coding. Moreover, text blocks, images, buttons, and more are easily added and edited to fit your brand.
ConvertKit
ConvertKit is designed to be more streamlined, with fewer menus for simplicity. While the interface is clean, the editor for emails isn’t drag-and-drop; those who are accustomed to this may find it takes some time to learn.
The only thing is that, by default, it focuses email content on plain text, which may become restrictive to one desiring more graphically rich content on communications. In this regard, ConvertKit provides a platform devoid of distractions for users who love everything simple and text-based communications.
Ease of Use – Winner: Selzy
While both of them are user-friendly, for a non-technical user, Selzy would go the extra mile, as its drag-and-drop editor and intuitively designed interface just give it an edge over the rest.
Selzy vs ConvertKit: Email Templates and Editor
Being able to send creative emails with ease means a lot. A comparison of email editors and templates will be handy between the two platforms.
Selzy
Selzy has an intuitive drag-and-drop email builder. Whether you want to inform about a sale, a new product, or send a newsletter, there will be a template to your taste suited for each case.
Customization isn’t that complicated: add images, buttons, and social media links, and adjust fonts and colors to fit your brand. The AI Writing Assistant will help create high-converting email copy, really making your content creation that much easier.
ConvertKit
ConvertKit’s philosophy to its email editor is simplicity. It contains only three basic templates, which are HTML-editable. It is not drag-and-drop, and unless you really get into the nitty-gritty of HTML and CSS, your options are limited.
This does keep the emails clean and focused on the content, but most users are looking for visually rich emails, and this requires coding experience that not all users have.
Email Templates and Editor-Winner: Selzy
Among these features, Selzy was notable for its huge number of professional templates and a drag-and-drop editor, so easy to handle. At the same time, ConvertKit could slightly attract attention as quite a minimalist solution, but still, it is not a thing to provide much flexibility and creativity.
Selzy vs ConvertKit: Segmentation
In other words, effective segmentation will allow you to send a targeted e-mail to an audience that performs best. How does each platform handle this?
Selzy
With Selzy, it’s possible to create audience groups and distribute new subscribers automatically, considering the set of criteria. You can segment an audience with more than 70 parameters, including demographic and behavioral ones.
This level of segmentation really enables you to craft more relevant content, thereby increasing your CTRs and conversion rates. Be it cart abandonment or customers interested in some category of a product, it’s just easy with Selzy to chop up something for them.
ConvertKit
ConvertKit works out its segmentation through a system of tagging. You can then assign tags based on subscriber actions such as making a purchase or clicking a link. Now, you can send a targeted campaign or follow up with them in an appropriate manner.
Filtering subscribers is pretty easy, and you can create segments based on tags, and forms, among other criteria. While effective, this system relies a lot on manual setup, which may be more cumbersome when managing complex segments.
Segmentation: Winner – Selzy
While both offer quite extensive segmentation capabilities, the ability of Selzy to segment on a wide range of criteria empowers marketing professionals with an advantage. Basically, the intuitive process is flexible for finer targeting.
Selzy vs ConvertKit: Automation
Automation saves time and keeps your audience engaged with timely emails. Automation Capabilities: How about a comparison?
Selzy
Selzy provides automated follow-up letters and emails, such as welcome letters, abandoned cart reminders, and special offers. The setup of automation is quite intuitive, while in the platform one may find several predefined workflows that can help get you going fast.
Automation is easy to work with, and the editor is really intuitive; one can thus make complex sequences without having to study technical details. Emails could be triggered by events, dates, or on behalf of subscriber activities and engagement levels.
ConvertKit
ConvertKit offers a visual automation builder where events, actions, and conditions can be set in a sequence or series. You’ll be able to create complex funnels that morph and adapt as subscribers interact—which makes this tool perfect for lead nurturing.
Automation in ConvertKit is quite intuitive, and the ability to edit emails right in the workflow is a big deal with convenience.
Automation – Winner: It’s a Tie!
Both Selzy and ConvertKit have powerful features for automation, which are very easy to work with; your use will depend on personal preference and what sense to your business needs.
Selzy vs ConvertKit: Landing Pages
Landing pages remain a critical method of capturing leads and selling various products. Let’s see how each of the platforms approaches landing page creation.
Selzy
Selzy also has tools to create subscription forms and pop-ups, but it doesn’t have a dedicated landing page builder as comprehensive as its email editor. You will be able to create forms that you may embed into your website, but in the case of more advanced features needed for landing pages, you will be looking for integration with some other tool.
ConvertKit
ConvertKit has 53 responsive and editable landing page templates. Using this, you could create landing pages for webinars, product launches, and lead magnets without a full website.
Whichever customization you need, it is user-friendly; colors, images, and content can be changed to fit your brand. The set also provides rich integration with Unsplash for stock images that will elevate your design.
Landing Pages – Winner: ConvertKit
ConvertKit is certainly center stage, with a strong landing page builder and a big template library. If landing pages are core to your marketing strategy, then ConvertKit has more native options.
Selzy vs ConvertKit: Reporting and Analytics
Understanding your campaign performance is critical in driving data-driven decisions. Let’s look into their analytics feature by feature in detail.
Selzy
Selzy gives a complete analytics overview: open rates, click-through rates, unsubscribes, and so on. The A/B testing option allows you to change the actual elements in letters and experiment with what works better.
You are also able to track deliverability rates, and with this platform’s email verification tool, list quality is maintained.
ConvertKit
ConvertKit provides sequence, broadcasts, and deliverability reports. See how subscribers are engaging in your email sequences and track the open and click rates.
Another drawback is that A/B testing in ConvertKit is restricted to subject lines only. You might get some useful ideas, but there are no more sophisticated testing options available.
Reporting and Analytics – Winner: Selzy
Here, however, Selzy takes it a notch higher. With the more extensive analytics and A/B testing capability that Selzy can offer, it is the winner due to the ability to test different elements within an email that go beyond subject lines, which can go deeper in optimization.
Selzy vs ConvertKit: Integrations
Integrations extend the functionality of your email marketing platform. Let’s see what each offers.
Selzy
Selzy integrates with a lot of platforms, including famous ones like CMS, CRM, and e-commerce systems. The exact number of this integration is not given, but API access is supported to allow custom integrations within the platform.
More advanced integrations or custom-specific integrations depend on integrating third-party tools or via API.
ConvertKit
With ConvertKit, you have 107 native integrations in categories such as eCommerce, website platforms, CRM, and more. With Zapier, this will also allow you to connect all third-party apps.
Integrations – Winner: ConvertKit
ConvertKit is more versatile in this area, with an extensive list of native integrations and the ability to easily connect with other apps through Zapier.
Selzy vs ConvertKit: Customer Support
Reliable customer support can be a lifesaver when you encounter issues. Let’s compare the support offerings.
Selzy
Besides that, Selzy provides around-the-clock customer support via chat, email, and phone—even on the free plan. Its support team responds within five minutes, ensuring timely assistance.
Besides that, there is a great source of educational materials on Selzy: guides, tutorials, and a blog with tips and inspirations.
ConvertKit
ConvertKit offers email support and, if you’re on their Creator plan, you will have access to Priority Support; this way, your response will come in less than 15 minutes during business hours. In addition, they offer a knowledge base, video training, and a community forum.
Customer Support – Winner: Selzy
What makes Selzy special is 24/7 support and response time. That you get phone support, even on the free plan, adds just a bit more to that.
Selzy vs ConvertKit: Pricing
Budget concerns are always relevant. Now, let’s delve into the price structures.
Selzy
- Free Plan: 1,500 emails to 100 contacts per month.
- Lite: starting from $5.25 per month for 100 contacts, it includes unlimited emails and the ability to send to up to 50,000 contacts.
- Standard: starting from $7/month, this product offers unlimited emails and the ability to up to 500,000 contacts.
- Enterprise: custom pricing.
Selzy offers budget-friendly options with consideration of quite high contact limits, making it affordable for companies of any size.
ConvertKit
- Free Plan: up to 10,000 subscribers supported, with basic features.
- Creator Plan: starting from $9/month for 300 subscribers and unlimited emails.
- Creator Pro Plan: starting from $25/month for 300 subscribers and unlimited emails, plus unlimited users and advanced features.
ConvertKit pricing disproportionately increases with subscribers and also excludes certain advanced features on the lower-tier plans.
Pricing – Outstanding Winner: Selzy
Selzy offers better value for the money due to its more affordable plans that carry generous subscriber limits and features, especially for budget businesses.
Selzy vs ConvertKit: Which One Is Better?
Both Selzy and ConvertKit have their strengths, and what will work for you greatly depends on your needs.
Use Selzy if:
- You want an inexpensive yet feature-rich platform.
- You appreciate an intuitive drag-and-drop editor, equipped with multiple templates.
- You require advanced segmentation and automation but without hefty pricing.
- 24/7 Customer support is important for you.
Use ConvertKit if:
- You’re a content developer or influencer, building a brand that is you.
- Landing pages are crucial in your strategy.
- You employ simple structures for designing your emails, and you appreciate limited templates.
Hence, in a nutshell, Selzy would work fine for multiple purposes and be more affordable for more types of businesses. ConvertKit, though more powerful, may appeal more to a certain audience with certain preferences.
Which email marketing tool impressed you? Let us know through the comments section your thoughts about Selzy and ConvertKit!
