Do you want to make your salon different?
Signage utilizing neon signs has become a great way to brighten the salons and present a brand memory that lasts a lifetime. According to market studies, the neon signs market is expected to expand at 5.5% CAGR by 2030; the North American market holds a dominant position of 29.50% market share.
Here’s the thing…
Aesthetic appeal of your salon will determine the customer experience. When paired with the appropriate neon salon signs, you can make your establishment into an Instagrammable experience that your customers are going to return to again and again.
In The Future: What We’ll Learn?
- What Neon Signs Mean for Salons
- Strategic Placement Tips
- Design Elements That Work
- Installation and Maintenance Must-Knows
- Cost Considerations and ROI
- Safety and Compliance Guidelines
Why Your Salon Needs Neon Signs
And let’s face it, being unique is important in today’s market for beauty products. Neon signs are a mix of benefits that will boost the visibility and profitability of your salon.
The advertising industry dominates the neon sign market, and for good reason. These visual feasts produce immediate visual impact and get you into the mood. Or even better, the new neon signage saves up to half the energy as traditional lighting.
But here’s what is so cool about them…
Typically lasting 5-10 years (but as long as 20 years when taken care of) neon signage is an investment in your salon’s reputation. They work tirelessly to:
- Create an inviting atmosphere
- Reinforce your brand identity
- Provide practical wayfinding
- Generate social media buzz
- Increase the customer experience
Strategic Placement: Location Matters
Want to know how to really get the most out of your neon sign?
It’s all about position. Your sign should be visible during the day and night and should work well with the rest of your salon’s design.
Here are three of the top places for some maximum impact:
- Front desk: Impress customers right at the front door.
- Window displays: Can attract a bunch of foot traffic and increase street visibility.
- Accent walls: Turn corners in your salon into trendy Instagram-worthy backdrops.
What matters is balancing between usability and visibility. You want your neons to add depth to the space without overpowering it or taking it away from your stylists.
And what salon owners hardly even know…
Good placement is not purely cosmetic – it’s about purposeful customer flow and emphasizing your salon’s strengths.
Design Features That Stand Out
So, what exactly is a great salon neon sign?
It is just a matter of finding design elements that complement your brand and create that mood you desire. Ads now hold the lion’s share of the neon sign market as these fixtures have proven their value in building brand experiences.
What you’ve got to remember is:
- Color Choice: Select colors that work well with your salon’s current color scheme. Blues and purples give a serene, spalike feeling, and pinks and reds add energy and warmth.
- Font Style: Your text must be legible and beautiful. Don’t use super complex scripts that you can’t read under a spotlight.
- Size and Scale: Measure your space well. You need your sign to stick out without taking over the room.
The truth is, though…
Oftentimes, salon owners decide on designs based on popularity. However, the best installations are the ones that have a deliberate aesthetic as well as a practical purpose.
Installation and Maintenance
So, here are some things that usually nobody thinks of…
If your neon signs are maintained correctly, they can last up to 20 years. Proper installation and maintenance are the only ways to ensure this. Because most salon owners focus only on the design, they are blind to these vital details.
Here’s three more of what you need to know:
- Professional Installation: Always hire licensed electricians who know local regulations and safety protocols. This is not a DIY effort – the installation is essential for safety and durability.
- Continuous Maintenance: Maintain your signs with regular cleaning and inspections (debris will fade the effects of your display over time).
But here’s the kicker…
It is well worth the investment in installation and care. A dependable neon sign will last longer while also retaining its original look and will continue to draw and please your customers year after year.
Budget Matters: Smart Investments
But here’s what a lot of people get wrong with neon signs…
They don’t care about the value of the long term, only the initial cost. If you can count the numbers, neon signs are one of the least expensive advertising pieces you can invest in your salon.
Let’s consider the financial influencing factors:
- Stock Up Cost: Good neon signs will come at a high upfront cost, but don’t forget they can last 20 years if maintained correctly.
- Energy Efficiency: NeoNeon Signs will reduce your energy consumption by up to 50% compared to traditional lights and become cheaper over time.
- Marketing Return: Think of the free advertising and social media exposure. Your customers will post photos of your eye-catching displays, creating free marketing.
- Paint Maintenance Costs: The cost of cleaning and occasional repair is small when compared to the life and value of the sign.
And here’s the real gem…
A good neon sign becomes part of your salon’s logo. Not just an LED light — it’s a small investment that guarantees your clients are returning and raving about your salon.
Safety and Compliance… Please Don’t Forget This Part!
Do you need to know the difference between a successful neon sign installation and a failed one – safety procedures and regulations are the keys to success!
Here are some of the critical basic safety rules:
- Electrical Safety: Comply with all electrical codes and laws in your area.
- Fire Protection: Position signs away from fire hazards and make sure that they are visible. Most newer neon signs are a bit cooler than the older ones but still need to be safely operated.
- Mounting Safety: Signs need to be mounted securely to avoid falling. This is particularly important in areas that people frequent in your salon.
Some salon owners ignore these basic safety precautions when they rush to install new signs. But taking your time is what saves your business and your customers.
The End Game: Making It All Work Together
The secret to great neon sign integration?
You want to be in a place that brings the whole together and your neons complement, not clash with, your existing salon atmosphere. The best installations are as if they were meant to be there in the first place.
Unmasking Success: Where To Next?
Want to bring neon signs into your salon?
- You need to select the right locations to improve customer flow and experience.
- Purchase high-quality installations and services.
- Evaluate both short and long-term implications of installations.
- Never take safety and compliance for granted; always be ready in an emergency.
- Develop a strong design that supports your brand and reputation.
If done correctly, neon lights add to your salon’s aesthetic. They give your clients an eye-catching experience that will make them return for more.
