Business advertising works on so many levels to bring customers into your store and away from your rivals. Online branding, including social media posts and web design, goes a long way these days. Yet, companies can’t overlook the importance of physical branding in a brick-and-mortar store. There’s no better way to stand out than with a stunning, bespoke custom neon sign. Here are some of the businesses that can take advantage of these creations.
10 Companies Benefitting From Custom Neon Business Signs
1) Motel
Let’s start with somewhere that’s a bit of a cliche regarding neon business advertising. There’s that old trope of the outdated motel sign buzzing 24/7 with a few missing letters. Don’t let that prevent you from getting a neon sign if you’ve taken over a motel and are trying to rebrand. You can use high-quality signs to show travelers you have vacancies and to make your business more eye-catching from the road. Think about colors and designs that will make you stand out from the crowd.
2) Diner
Again, you can’t think of an all-American diner serving comfort food at all hours without thinking of the bold neon sign drawing people in like hungry moths to a grill’s flame. The right type of sign can make a big difference. You could go traditional, maybe taking inspiration from the older signs and color schemes of previous diners in the area. You can also take advantage of the new colors and options available with custom business sign creation to create something unique.
3) Nightclubs
The unifying theme with most of the businesses on this list is that they operate late at night and make the most of the local nighttime economy. Custom neon signs work best when the rest of the world has gone to sleep, apart from those still in need of something to satisfy them. The brightness of the neon signs and the right branding call to them. Nightclubs that use the right icons and fonts for their signs will do better at attracting the right audience. Do you want something retro, something chic and feminine, or something with a little cyberpunk flair? It could be anything you want.
4) Bars
The same is true for any local bars looking to invite people in from the cold for a warming drink and a friendly ear. Prospective patrons could decide on an establishment pretty quickly based on first impressions – and that first impression is most likely going to come from the branding on your neon sign. Do they go to you or your rival across the street? Do you look like a high-end joint or a dive bar? There’s nothing wrong with either, but it helps to match your image and colors to your intention and target market.
5) Tattoo Palours
Tattoo parlors are another late-night business where quick decisions and impulses can be incredibly influential. Establishments that are happy to cater to walk-ins who are of age and in their right mind can create some stunning pieces and help those who finally pluck up the courage to get their dream tattoo. Those customers just need to be sure that your business is the place to go. A classy neon sign with your name and a classic design could make a big difference.
6) Gyms
Then, there are those businesses that aim to be there for patrons at any time of day – within reason. Every gym lover has their own schedule to keep to work around their busy lives, and that may mean a session at a very early hour. Friendly gyms that stay open and keep the machines and televisions running can also afford to add a custom neon sign to show you are open. Match it to your branding and keep it clean and minimal.
7) Convenience Stores
If you run a 24/7 convenience store in an attempt to beat your 7-11 rivals, you might not need a sign with your business branding to get attention. Advertising and word of mouth should be enough, alone, for locals to know you’re there. However, you can invest in some fun custom signs that say you’re open or that highlight your 24/7 approach instead. Anyone looking for something essential in a hurry at 1 am will see that from down the street and head your way.
8) Record Stores
There are all kinds of stores that can benefit from a neon custom business sign for business branding, and there is nothing to stop anyone, from a pet store to a furniture store, from getting one. Record stores may benefit more, however. The connection between record stores and the entertainment scene means that fun neon signs with records and store logos make sense. Also, you can use this sign on nights when you have late-night openings for live performances.
9) Medical Centers
Medical centers are on the complete opposite end of the scale to record stores, but that doesn’t mean they can’t benefit from neon branding signs too. A clean, minimalist design based on your name and logo will make you stand out and promote a sense of professionalism. Also, the visibility of these signs works similarly to those for motels. People who need a service unexpectedly can see you more easily and get the help they need.
10) Salons
Finally, if it makes sense for medical centers like clinics and dentists to have neon signs, it also makes sense for any beauty salons to provide other forms of care. A well-designed neon sign can show people what your business is all about. You can make it feminine, masculine, or gender-neutral, depending on your desired clientele.
Work With Expert Designers For The Best Results
Whatever your business and your reason for adding a custom neon sign to your business branding, you can find something special with bespoke sign designers. Find a company that has a wide range of high-end products for external lights in various colors and will listen to your needs. Together, you can build something that should get you noticed and increase business.
